Northern Tier High Adventure
Photo & Video, Marketing
Capturing the Ruggedness of Northern Tier
About the project
Digital by DG was brought on by Scouting America National to completely refresh Northern Tier’s marketing assets through a large-scale photo and video production at one of the most rugged and remote High Adventure bases in the country. At the time, Northern Tier had not received a professional national content production in nearly a decade.
Over the course of three days, Dillon Green and Adam Clark traveled deep into the wilderness alongside Scouts and crews, capturing the authentic Northern Tier experience through canoeing, portaging, hiking, camping, and life on the water. The goal was to create a completely new content library that reflected the grit, adventure, challenge, and beauty that defines the Northern Tier experience.
The project included full creative direction, production, filming, photography, editing, color, and delivery from start to finish. Alongside the main anthem film, Digital by DG also produced testimonial content, recruitment-focused social media ads, organic social cutdowns, and a wide range of photography assets for national marketing use.
The final campaign has since played a major role in strengthening Northern Tier’s marketing presence and contributed to 2026 registrations increasing by over 100% compared to previous years.
Client
Northern Tier High Adventure
Video Production
Full anthem film production, testimonial storytelling, and social media campaign assets created for national recruitment efforts.
Photography
Lifestyle and adventure photography captured throughout multi-day wilderness canoe expeditions and backcountry travel.
Campaign Impact
Contributed to a major increase in Northern Tier visibility and helped drive 2026 registrations to more than double previous years.
Scope
Scope
The Work
Explore the creative assets and final deliverables from the project.
Hear From The Client
“The work Digital by DG produced for Northern Tier completely elevated the way we’re able to market the experience nationally. The authenticity, storytelling, and quality of the campaign helped showcase Northern Tier in a way we simply hadn’t done before.”
Tom R.
Project Milestones
From our inception to key collaborations and successful launches, our milestones highlight the progress and achievements that have shaped our journey.
2024
Creative direction, logistics, shot planning, and campaign development for Scouting America National and Northern Tier.
2025
Three days spent deep in the backcountry capturing authentic High Adventure experiences through canoeing, hiking, and portaging.
2025
Anthem film, testimonial videos, photography assets, and social campaign deliverables launched for national recruitment and marketing efforts.