Free tools / Digital by DG
A useful answer.
Something you can use.
Check your campaign costs, make a tracking link, or try the wording for a search listing. No account or email required.
01 / Cost per lead calculator
What can you afford to pay for a lead?
Calculate lead and customer costs, compare campaigns, and set a target from your customer value, margin and close rate.
02 / UTM link builder
Track the campaign.
Build a campaign link, understand each tag, and check the destination and naming before sharing it.
03 / Google search preview
Give people a reason to click.
Build a title and summary around your customer, page offer and next action. Try starting points, compare drafts and keep a practical worksheet.
Not sure where to start? / Three questions
What should
you fix first?
Describe what isn’t working. Get one priority, practical steps, and a clear idea of what can wait.
Find your next stepTake it from there
- Use the plan yourself.
- Copy or download the details.
- Bring it into a message to Dillon.
You review the message before sending.
Working through campaign numbers?Two worksheets for when you have assumptions to compare.
Campaign scenario calculator
Compare budget, traffic and sales assumptions, find the media break-even point, and see which part of the scenario to review next.
Growth Lab worksheet
For a project with a test to plan: compare assumption ranges and write down a decision rule before you spend. Actual results belong in your client project.