Digital by DG / Services
Paid media
Campaigns need a clear offer, good creative, and somewhere useful to land. We bring those pieces together across Meta and Google, then report what the response actually tells us.
- Campaign strategy
- Creative & landing pages
- Clear measurement
Where are you starting?
Choose the closest fit. We’ll work out the details together.
Make the next step worth taking.
Define the audience, offer, and useful inquiry before the campaign starts. Creative, lead capture, and follow-up should all point toward the same next step.
The work can include
- Campaign and audience plan
- Ad copy and creative
- Lead-capture handoff
From the work
A closer look.
A little more detail, when you need it.
How we work together
An ad is the beginning of the journey. The offer, the page, the form, and the follow-up all affect what happens after someone sees it. We plan paid media around that whole sequence. Digital by DG builds and manages Meta and Google campaigns for lead generation, awareness, and specific business priorities. Creative and campaign structure work together, with reporting that makes the spend and response easy to understand. We bring the experience of national campaigns and local businesses to the same practical question: what are we asking the right person to do next?
A campaign can generate activity without giving the team a clear picture of its value. Clicks are recorded, but the inquiry ends up in a separate system. Leads arrive, but the follow-up has no owner. Several ad versions are running, yet the creative does not explain the offer. Before spending more, it helps to define what a useful result looks like and which parts of that result can actually be tracked. The measurement plan has to reflect the systems you have, including their limits.
We start with the goal, audience, offer, available creative, budget, and timing. Then we plan the campaign structure and the destination: a landing page, lead form, product, or another appropriate next step. Where access and systems allow, we set up tracking and consistent campaign URLs so the reporting can connect more of the journey. During the campaign, we review delivery, cost, creative response, and lead quality feedback. Reports explain the terms rather than hiding behind a dashboard. Spend, impressions, CPM, clicks, CTR, CPC, leads, and cost per lead each answer a different question; bookings or sales require their own evidence. We keep those distinctions visible. The next recommendation follows the results and business feedback, whether that means improving the creative, changing the page, refining the audience, or addressing what happens after the inquiry.
What can be included
The final scope depends on the project. The work can include:
- Campaign planning around a defined business goal
- Meta and Google campaign setup and management
- Ad copy, creative direction, and coordinated variations
- Landing page and lead capture recommendations
- Tracking and UTM setup where supported
- Performance reporting with spend and cost metrics
- Ongoing improvements informed by results and lead feedback
A few practical questions.
Do you create the ads as well as manage the campaigns?
Yes. Copy, design, photography, video, and landing-page work can be included in the scope. We review existing assets first so the plan reflects what is ready and what needs to be produced.
Can you track a lead all the way to a booking or sale?
That depends on the website, CRM, registration, and checkout systems involved. We confirm access and integration options, then explain what the data can show and where the handoff needs another method.
What budget do we need?
The right budget depends on the objective, audience, market, timing, and the value of a useful result. We establish those inputs before recommending a campaign scope and media budget.
Talk it through with Dillon.
Bring the idea, the problem, or the current website. We’ll find a useful place to start.