Utah Claus

Utah Claus starts with a very particular kind of Santa: one who is as comfortable on skis as he is beside a fireplace. Chris Eggert was building a new business around that personality, with Santa and Mrs. Claus visiting families, holiday rentals, resorts and company celebrations across Utah.

The project needed to give that idea a recognizable identity and a useful digital home. The brand had to hold together on a website, in a small social avatar and in future merchandise. The website needed to help very different visitors find the right experience, understand what happens next and start a conversation with Chris.

Digital by DG developed the branding and website together, so the visual character and the practical customer journey would feel like parts of the same business.

A Santa with Utah built in.

The identity puts Santa’s face inside the outline of Utah, with his hat filling the state’s distinctive notch. It is a simple connection between the name, the person and the place. The final logo system includes a horizontal lockup for everyday use, a vertical version for taller spaces, a compact social mark and a circular Ski With Santa stamp for the signature mountain experience.

Wasatch Pine, Fresh Powder and Claus Red form the core palette. Sleigh Bell Brass and Bluebird Sky add warmth and a little more range for supporting applications. The typography direction pairs Souvenir’s welcoming headlines with Nunito Sans for everyday reading, while the expressive Breakout script stays in the logo artwork. The handoff included final brand files and guidelines for keeping those choices consistent as the business grows.

The same personality, all the way through.

We carried the identity into a custom Wix Headless website, using generous typography, the client’s real photography and a ski-pass-inspired ticket graphic. The mountain setting is part of the story, while clear navigation and readable page layouts keep planning straightforward.

Four dedicated experience pages serve four different needs: Ski With Santa, private home visits, vacation rental experiences, and resort, hospitality or corporate events. Each page explains its own setting and leads into an experience-specific inquiry. Families, hosts, concierge teams and event planners can recognize their situation without working through an undifferentiated list of services.

A personal quote starts with the right questions.

The inquiry breaks the request into five steps: experience, date and place, group, extras and contact details. Questions adapt to the visit. Ski requests account for ability and mountain logistics; rental visits identify the guest, host or concierge; larger events ask about the organization and attendance. A ticket-style summary carries the visual identity into the form itself.

The website explains the quote process without publishing fixed prices. Chris reviews each request personally, and confirmation depends on his approval and a deposit. The community page also gives visitors a way to nominate people or organizations for a visit, supporting the brand’s emphasis on presence over presents.

Search foundations built with the design.

Distinct experience pages give each offer a clear subject and a useful destination. Descriptive titles, meta descriptions, canonical links and social previews sit alongside business, service and FAQ structured data. Responsive imagery and a sitemap support the page structure. This is the same connected approach we bring to website design, brand and creative work, and SEO and local search.

Utah Claus now has a coordinated identity and website: a recognizable Utah Santa mark, a practical set of brand assets and a customer journey that moves from choosing an experience to making a considered inquiry. The visual system gives the business room to grow beyond the website, while the experience pages give each part of the offer its own place.

This case study documents the brand and website delivered in 2026. Search traffic, rankings and booking performance will be evaluated over time; no post-launch growth figures are claimed here.