Cub Scouts
Photo & Video
Digital by DG produced and delivered a national Cub Scouts anthem campaign for Scouting America, including video, social cutdowns, and photography captured over three days in Oregon.
Capturing the Adventure of Cub Scouting
About the project
Digital by DG, alongside Dillon Green and Adam Clark, partnered with Scouting America to concept, direct, produce, and edit a new Cub Scouts anthem video designed for web, social media, advertising, and national marketing efforts.
Shot over the course of three days at Butte Creek Scout Ranch in Oregon, the project focused on capturing the energy, adventure, friendship, and outdoor experiences that define the Cub Scouts program. In addition to the primary anthem film, the team also delivered multiple cutdowns and platform-specific versions for organic social content and paid recruitment campaigns.
The final creative assets are now featured within the Scouting America Brand Center as official marketing resources for councils and recruiting initiatives nationwide. Alongside video production, Digital by DG also delivered a curated collection of still photography captured throughout the production.
Client
Cub Scouts
Video Production
Directed, filmed, and edited a national Cub Scouts anthem campaign for Scouting America across web, social, and recruitment platforms.
Photography
Captured and delivered a curated collection of lifestyle and adventure photography during the three-day production at Butte Creek Scout Ranch.
Brand Distribution
Official Cub Scouts campaign assets delivered for nationwide Scouting America marketing and recruitment efforts.
Scope
Scope
The Work
Explore the creative assets and final deliverables from the project.
Hear From The Client
Project Milestones
From our inception to key collaborations and successful launches, our milestones highlight the progress and achievements that have shaped our journey.
2023
Creative direction, story development, logistics, and production planning for Scouting America’s new Cub Scouts anthem campaign.
2024
Three days of on-location filming and photography capturing authentic Cub Scout experiences throughout camp.
2024
Final anthem film, social cutdowns, and photography delivered for nationwide recruitment and official Scouting America brand marketing efforts.